Live Sales Coaching: Cold Calling Success. The True Goal Of A Cold Call ? The best home videos are here
Most sales people will say, the goal of cold calling is to get the sale, or to get the appointment or to make the demo, or even submit that proposal. In truth this is not what the primary goal of what a cold calling is. In truth, the primary objective of cold calling is not to get their business but instead to determine if you and that prospect are a good fit. Now think for a second how this attitude will affect your behavior and how you approach cold calling.
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