The State Of Mobile App Privacy Policies

The Washington, D.C.-based think tank Future of Privacy Forum ("FPF")?released a study this week detailing the current state of mobile app privacy policies as of this past month, June 2012. The report found that many app developers are now responding to the increased pressure from U.S. regulators on this issue, and have now introduced privacy policies for their applications as well as new policies surrounding the use of customers' private data. Specifically, the report?shows that the percentage of free apps with a privacy policy doubled on the iOS App Store since the last report in September 2011, going from 40% to 84%. The percentage of paid apps with privacy policies on iOS increased by 4%, from 60% to 64%. And on the Google Play platform, the percentage of free apps with a privacy policy actually started high at 70%, and increased to 76%. ?The percentage of paid apps increased as well, going from 30% to 48%.

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